The Femme Conference project has a built-in, existing community of 14 core organizers and about 35 total organizers who would be interacting with this media, either by creating blog posts, content for the web pages, or using the social media to let people know about the conference.

There is an additional community of several hundred people who will be visiting the site for information on participating in the the conference at performers, workshop presenters and attendees.

Theory: We had to pick a technology that community members would be familiar with and comfortable using that also allowed for the needed organization and dissemination of data.

Theory bonus: Organization and Dissemination are two of the three aspects of power-shifting digital technology, the other being production